O WELL! We are so excited to launch our collaboration with Madewell, a project that has been in the making for over a year. Nikki Kule and Joyce Lee, Madewell's head of design, created a capsule collection that fuses KULE's signature stripes and quirky details with Madewell's bold colorways and signature denim. Discover all pieces from the collab, available exclusively at Madewell.com. We got you covered from head to toe (or in our case, scarf to sock).
“I love this collaboration so much because when I look at it, I clearly see both KULE and Madewell. It was a very hands-on process, so it's a true mash-up of the two brands. We're so excited to launch this collection and introduce the world of KULE to the Madewell customer.”
This collection features a wide range of classics with a twist, including striped tees, outerwear, a cropped hoodie, and accessories, as well as KULE’s best-selling Cat Cardigan made with Madewell’s signature colors.
Known for her quirky, joyful and playful energy, Nikki also played a role in styling the campaign for the collection. By channeling Madewell’s unique and laid-back vibe, she incorporated some of her own flair with fun layering and pattern mixing like a bold cheetah print and KULE’s signature stripe.